Increasing Conversion Rates for an E-Commerce Platform with SEO and PPC Strategies

Client Overview

An e-commerce platform selling eco-friendly household products. The client had a large online catalog but struggled with low conversion rates and needed to boost traffic and sales.

The Challenge

Despite a decent amount of web traffic, the e-commerce platform was experiencing low conversion rates, especially on product pages. The client needed help optimizing their website for conversions while also driving more targeted traffic through SEO and PPC campaigns.

The Solution

MT BYTES implemented a dual approach combining search engine optimization (SEO) and pay-per-click (PPC) strategies:

SEO Audit: Conducted a full audit of the website to identify technical issues, improve site speed, and optimize product pages for better user experience.
On-Page Optimization: Updated product descriptions, meta tags, and internal links to target high-intent keywords.
Google Ads Campaigns: Launched PPC campaigns targeting specific keywords related to eco-friendly products, focusing on high-conversion keywords.
A/B Testing: Ran A/B tests on product pages to improve layout, calls-to-action, and product image placement.
Conversion Rate Optimization (CRO): Implemented CRO best practices, such as simplifying the checkout process and adding trust signals like customer reviews.

Implementation Process

Phase 1: SEO Audit & On-Page Optimization: Identified high-intent keywords and optimized existing product pages for search engines and users.
Phase 2: PPC Campaign Launch: Created Google Ads campaigns that targeted buyers at various stages of the sales funnel.
Phase 3: CRO: Tested different page elements and improved the overall user experience to increase the likelihood of conversion.
Phase 4: Continuous Monitoring & Adjustments: Tracked the performance of both SEO and PPC strategies, making ongoing adjustments to maximize results.

Results

15% increase in organic traffic after three months of SEO efforts.
30% increase in conversion rates from PPC campaigns, resulting in a 25% boost in overall sales.
Reduced cart abandonment rate by 10% through checkout process optimization.
Generated a 20% higher return on ad spend (ROAS) from Google Ads campaigns.

Key Takeaways

This case study highlights the power of combining SEO and PPC to drive targeted traffic and increase conversion rates for e-commerce platforms. MT BYTES’ strategic approach to both traffic generation and website optimization proved to be highly effective.